I am a Brazilian art director and designer currently working as a Creative Director at GUT São Paulo.
I've Been working on advertising, focused on design, for the past 10 years.
I've started my career in the design sector of the Paraná State Education Department. A southern state of Brazil where I was raised. It was a lovely place where I could learn a lot, designing school signage and study books for special needs kids of state schools.
At that time, I was really involved with music. Having my own band with my friends taught me a lot about DIY and group work. We had to design everything for it. Those gigs were made by us for us. For some reason, my heart beats at a slow pace. Maybe I left one beat or two on those moments.
Back in my hometown, São Paulo, I had my first chance at a big advertising agency. It was thought at the beginning. I believe those days made me a resilient person though. After a while, I went through some agencies, met incredible people, and created works that I'm really proud of. Even those which were not awarded in any place. I believe we put a little of us, at the moment we are, in everything we do.
I’m deeply passionate and curious about typography. So much so, that I hold a side hustle where I explore and experiment with this universe. You can check it out on my Instagram, where I keep uploading most of my studies and other things that doesn't make it to this portfolio.
Feel free to drop me a line.
Experience
GUT SP/ 2021 -
Africa DDB (Freelancer)/ 2020-20
Grey Brazil/ 2018-20
CPB+/ 2016-18
WMcCann/ 2013-16
Dentsu/ 2012-13
Awards and Recognition
Cannes Lions
Silver - New Iconic Kisses (Print)
Bronze - New Iconic Kisses (Film)
Bronze - New Iconic Kisses (Brand Experience)
Shortlist - Yoki Bonfire (Film Craft)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (Print)
Shortlist - New Iconic Kisses (PR)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Brand Experience)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)
Shortlist - New Iconic Kisses (Film)
D&AD
Graphite - New Iconic Kisses (Film)
Wood - New Iconic Kisses (Film)
Wood - New Iconic Kisses (Film)
Shortlist - Stadium Food Delivery (E-Commerce/Cultural Experience)
One Show
Gold - New Iconic Kisses (Film)
Silver - New Iconic Kisses (Film)
Bronze - New Iconic Kisses (Integrated Campaign)
Bronze - New Iconic Kisses (Film)
Merit - New Iconic Kisses (Creative Effectiveness)
Merit - New Iconic Kisses (Direct)
Merit - New Iconic Kisses (Film/Direction)
Clio & Clio Sports
Silver - Awards - New Iconic Kisses (PR)
Silver - Awards - New Iconic Kisses (Film Craft)
Bronze - Awards - New Iconic Kisses (Film)
Bronze - Awards - New Iconic Kisses (Film Craft)
Bronze - Awards - New Iconic Kisses (OOH)
Bronze - Awards - Yoki Bonfire (Film Technique - Animation)
Bronze - Sport - Stadium Food Delivery (Design/Packaging)
El Ojo
Grand Prix - Stadium Food Delivery (Institutional Campaign)
Gold - Stadium Food Delivery (Digital/E-commerce)
Gold - New Iconic Kisses (Producción Integral)
Silver - Stadium Food Delivery (Content/Activation)
Silver - New Iconic Kisses (Fotografía)
Shortlist - New Iconic Kisses (Audiovisual Production)
NY Festivals
Bronze - Yoki Bonfire (Film Technique)
CCSP (Brazilian Creative Club)
Silver Star - Yoki Bonfire
Bronze Star - Devassa Tropical MIX
Merit - Fonte:Exame (Design)
Merit - Fonte:Exame (Photography)
Merit - Cîroc Playlist Bottles
Merit - Coach Tweet Tag
Brasil Design Award
Bronze - Fonte:Exame (Craft for Design - Typography)
Effie
Gold - New Iconic Kisses (Branded Content)
Silver - New Iconic Kisses (Marketing Sazonal)
Young Lions Health 2019. Finalist
Young Lions Brazil 2017. Finalist
Profissionais do Ano 2021. Mercado Sudeste Capitais - New Iconic Kisses
The Most Contagious Campaigns of 2021 - New Iconic Kisses
Meio&Mensagem Best Campaign of 2021 - New Iconic Kisses