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Ford Ranger Raptor
Eat My Dust


I was invited to create the design and art direction concept for the Eat My Dust Project for Ford UK.
In partnertship with the creative team from there, I developed a logo using the visual assets from the car design as inspiration The idea was to show that the Ranger Raptor is so powerful that it will make the competitors eat dust - quite literally. That’s why Europe Top Chefs were invited to develop five different recipes with the dust produced by the Ranger Raptor.





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Branding Concept